GenuScan

Authenticate your products anytime, anywhere

GenuScan solves the mystery of product authenticity in the marketplace.

Our secure, Cloud-powered technology can enable consumers, auditors, investigators and even law enforcement to authenticate your products in real time.

GenuScan’s differentiator is the ability to leverage your supply chain data, to truly determine if the product is what it purports to be and where it should be in the supply chain. Furthermore, GenuScan also identifies gray market diversion and potential regulatory issues.

The GenuScan Approach

data
Select data sets from disparate systems across the supply chain are identified and uploaded into the GenuScan Cloud platform on a regular cadence.
phone
Smart phone devices, deployed globally, scan the product and the scan is instantly compared to the client's supply chain data to authenticate the product and provide complete track & trace information.
web
Web based Analytics Dashboard serves as a repository and analyzes all authentication data to provide Key Product Indicators (KPI's) and metrics along with actionable intelligence.

How GenuScan Works

Every client engagement begins with an understanding of the client's business objective.

Works with any anti-counterfeit label / product label / RFID tag / NFC tag etc.
Real-time counterfeit confirmation
Complete Track & Trace information
Identifies non-EEA compliant products (parallel imports)
Fully configurable application e.g. Customs, Investigator, Auditor, C-Suite, Customer
Analytics Dashboard for actionable intelligence – No more spreadsheets!

Client Testimonials

  • True Pedigree's technology-enabled actionable intelligence has fundamentally shifted our approach to product diversion, resulting in improved outcomes for our customers, channel partners, and Avaya and driving business success. I highly recommend incorporating True Pedigree's data driven approach into your brand protection program as a means to improve your efficiency and effectiveness in countering gray market activities.

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    Lisa McCann Director of Brand Protection
  • True Pedigree technology has enabled Cisco rapidly and efficiently to scale our audit program using our existing data. Since we began using TP Audit, Cisco has been able to reduce costs, increase the number of audits, and dramatically improve our channel compliance for the protection of our customers, while creating a level playing field for our authorized resellers.

    Bill Friedman VP, Compliance & Brand Protection
  • True Pedigree's technology-enabled actionable intelligence has fundamentally shifted our approach to product diversion, resulting in improved outcomes for our customers, channel partners, and Avaya and driving business success. I highly recommend incorporating True Pedigree's data driven approach into your brand protection program as a means to improve your efficiency and effectiveness in countering gray market activities.

    LISA MCCANN Director of Brand Protection
 

Contact Us

See our products in action with a no-cost prototype or demo. Try it today. Get in touch and let us show you how we can help.