Shelley has 15+ years of experience in product and supply chain security field. Shelley assists clients in assessing risks across their supply chain and has built data-driven technology solutions for numerous brands across multiple verticals to mitigate brand integrity problems such as counterfeiting, gray marketing, software license abuse, service abuse, and similar issues.

As Director, of Compliance and Investigations at Cisco, Shelley led a global team to protect Cisco’s IP rights, maintain the integrity of the supply chain, govern the sales channels and detect and dismantle counterfeit operations. After leaving Cisco, Shelley Co-Founded and was COO of Vantage Point Analytics, a strategic partner of Flex, that focused on supply chain analytics and fraud abatement. Shelley provided consulting services globally for Flex and its clients regarding supply chain matters. He has also served as an expert witness regarding product counterfeiting through forensic analysis of hardware and software.

Shelley’s passion for brand protection, coupled with his knowledge of corporate data systems across the supply chain, anti-counterfeit product design and labeling, and the illicit marketplace, motivated him to start True Pedigree.

Jeff is a partner with Sideman & Bancroft in San Francisco, where Jeff is the managing partner. Jeff counsels corporate clients in matters involving anti-fraud, brand protection and anti-counterfeiting enforcement efforts. This representation includes the conducting of internal and external investigations, often with the goal of referring individuals and entities who have committed crimes against the corporations to law enforcement agents and prosecutors, and in then seeking restitution recoveries on behalf of Jeff’s corporate clients. Jeff’s work in this area has focused on crimes involving the trafficking of counterfeit goods, major frauds (including sales and diversion fraud and warranty fraud), employee frauds and thefts, and computer intrusions.

Jeff has also assisted clients in a wide variety of civil litigation matters involving fraud, unfair business practices, trade secret misappropriation, insider trading, and breach of contract. He brings a common sense approach to sophisticated business problems.

Rick has focused on advising clients about anti-counterfeit programs and supply chain integrity for more than 15 years. A partner with the law firm of Sideman & Bancroft in San Francisco, Rick is also a former federal prosecutor, so Rick brings a disciplined approach to brand integrity issues. A particular focus of Rick’s practice is working with corporations to assist them in internal investigations to determine evidence of fraud and other crimes committed against those corporations, and then working with law enforcement and prosecutors to obtain investigations and prosecutions of entities committing the crimes, through sentencing and restitution.

Rick works with some of the world’s largest and most successful companies, thinking creatively about solving complex problems they face. Rick lectures frequently and has written key articles about counterfeit issues, gray market fraud, and similar schemes that target significant companies. Rick also brings an appreciation for the government contributions to solutions, as Rick was a legislative assistant with a US Congressman, and served as a member of the IP advisory committee to US Customs dealing with trade secret/gray market issues.

Ryan Fanning, leads the sales and marketing team and is responsible for the company’s revenue-generation strategy and execution as well as go-to-market approach.

Ryan is a sales, account management, and marketing executive with 20 years of experience across a multitude of industries. Prior to joining True Pedigree, he was a Senior Account Executive at Gartner focused on helping IT and business leaders improve efficiency and achieve their mission critical priorities. During his 6+ years at Gartner Ryan has worked with organizations ranging from early-stage startups to Fortune 500 companies.

Since graduating from the University of Connecticut, where Ryan was a member of the baseball team he has also coached and mentored many within his community, including his own 3 children.

Steve is a tax partner at Sideman & Bancroft LLP in San Francisco where he also acts as Chief Financial Officer. Steve represents taxpayers in disputes with the IRS and California tax agencies including audits, administrative appeals, litigation and collection matters.

Steve also represents clients in criminal tax matters. In addition to his tax practice, Steve also assists Sideman’s anti-fraud, brand protection and anti-counterfeiting enforcement efforts. Steve’s legal, tax and enforcement background bring a unique perspective to financial matters.

Dan spent twenty-eight years managing international audits and investigations in high technology companies including the Digital Equipment Corporation, Compaq Computer and Hewlett Packard. Dan has extensive experience in gray market issues including product diversion, gray market fraud, misconduct by channel partners and the illicit broker marketplace. While at HP, Dan served as the Global Investigations Manager for HP’s Brand Security Group which conducted investigations into sales and discount fraud, counterfeiting, service and warranty fraud and supply chain losses.

While at Compaq, Dan was part of a select team which researched and developed the service and warranty fraud audit and investigations program currently in use by HP and later served as the Global Service and Warranty Fraud Investigations Manager.

Prior to working in high technology, Dan served as Deputy Superintendent of the Illinois State Police (ISP), Division of Administration. Dan has a BS in Criminal Justice from Northeastern University and an MS in Police Administration from Eastern Kentucky University. Dan has been a Certified Fraud Examiner since 1996 and has taught criminal investigation and white-collar crime courses as adjunct faculty of Hesser College in New Hampshire.