Products
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Safeguarding Brands with Gray Hunter®
Enhance product security with real-time analysis of gray market diversion and margin loss
Research conducted by KPMG reveals that 5-30% of high technology products are diverted into the gray market, with similar rates observed in other industries. To combat this, True Pedigree developed a solution that equips your organization to quickly identify and quantify diversion, enabling enforcement, mitigation, and deterrence with Gray Hunter®.
GenuScan's Data-Driven Approach
1
LOST PROFIT
- Margin Erosion
- Lost Market Share
- Unfair Competition
2
REGULATORY
COMPLIANCE
- Trade Compliance
- FCPA Monitoring
- Manage Risk
3
CHANNEL
GOVERNANCE
- Identify Misconduct
- Enforce Compliance
- Limit Abuse of Incentives
4
SUPPORT YOUR
CHANNEL
PARTNERS
- Level Playing Field
- Trusted Relationships
- Reward Compliance
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How Gray Hunter® Works
Gray Hunter® seamlessly integrates and analyzes your data from various sources, even if they are not connected. Enabling users to organize and examine the data and uncover any improper activity related to products, partners, and end customers. Moreover, Gray Hunter® offers a customized dashboard that provides a management overview of trends, patterns, and summary information for effective copyright and gray market protection.
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Integrates and analyzes your existing data into actionable intelligence
Fully customizable analytics and visualization to suit your unique needs.
Quantify margin loss resulting from product diversion
Rapidly pinpoint problem partners, products, and geographies.
Identify non-EEA-compliant products (parallel imports).
Management dashboard to report trends and patterns.
Quantifying Potential Margin Loss for a $2B Company
Gray market diversion can significantly erode your margin and profits, but the good news is that it's avoidable. Mitigating this risk relies on your ability to detect such diversion and take appropriate gray market protection measures promptly.
In the case of high-technology products, the average rate of gray market diversion stands at 8.2%. This diversion leads to an average margin loss of 27.4%*. Considering your company's $2B revenue translates to potential annual savings of $44.9M.
*KPMG, Effective Channel Management is Critical in Combatting the Gray Market and Increasing Technology Companies' Bottom Line (2008)
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