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True Pedigree, a data-driven technology company dedicated to helping brands protect their margins and revenues from counterfeit and gray market products, has been named a Tech Trailblazers finalist for the Big Data category.

"Businesses should develop a comprehensive brand protection strategy that monitors their supply chain and marketplace for evidence of diversion, builds compliance within their distribution network, audits their partners, educates customers, investigates diversions and takes legal actions when warranted."

A secure, cloud-powered platform enables GenuScan to analyze the products — be it through its label, RFID, or NFC tag — and determine if it is genuine or not. True Pedigree has developed expertise in the challenges of supply chain integrity, with deep knowledge in the high-tech, automotive, consumer electronics, lifestyle accessories and pharma sectors, it says.

"One of the biggest problems with gray markets is that products that are obtained through fraud, adulterated, old, damaged, returned or poorly handled while in the gray broker’s hands can result in inconsistent quality for customers, which in turn can cause real damage to a business’s brand reputation."

Customizable tool lets companies proactively and efficiently identify and address issues related to items sold through illicit channels.

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True Pedigree, a data-driven technology company dedicated to helping brands protect their margins and revenues from counterfeit and gray market products, announced the launch of Gray Hunter®, a powerful new software platform that lets companies identify specific improper activity involving products, partners, and end customers by performing real-time analysis of their supply chain data.

The company's GenuScan solution lets users determine the provenance, destination and legitimacy of goods by scanning them via a smartphone.

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True Pedigree, a technology company that helps brands protect their margins and revenues from counterfeit and gray-market products, has announced the launch of GenuScan, its new platform designed to let users determine the provenance, destination and legitimacy of goods by scanning them via a smartphone. The secure, cloud-powered platform analyzes products—either via its label, RFID technology or a Near Field Communication (NFC) tag—and determines whether or not it is genuine

Counterfeit and gray-market (illegally resold) products are a massive drain on the economy, and are expected to reach close to $3 trillion this year. Products sold through the gray market can dilute brand integrity, slow distribution pipelines, and upset pricing models across entire industries, all on top of their considerable fiscal impact. GenuScan solves the mystery of product authenticity in the marketplace with a simple smartphone scan.

True Pedigree, a data-driven technology company dedicated to helping brands protect their margins and revenues from counterfeit and gray market products, today announced the launch of GenuScan™, a powerful new platform that lets users determine the provenance, destination, and legitimacy of products by scanning them via a smartphone. A secure, cloud-powered platform lets GenuScan analyze the products — be it through its label, RFID, or even NFC tag — and determine if it is genuine or not.