Roy Albiani is an award-winning and internationally recognized thought leader in Global Brand Protection. He has built a distinguished career safeguarding patients, preserving brand equity, and protecting global supply chains from counterfeit, diversion, and other illicit trade schemes.

As Chief Executive Officer of Albiani Brand Protection Services, Roy partners with organizations worldwide to develop and execute comprehensive strategies that mitigate illicit trade risks to safeguard patients, brand goodwill and deliver value recovery.

Prior to founding his consultancy, Roy spent more than two decades at Johnson & Johnson, where he led and advanced brand protection programs across the company’s $32B Medical Technology sector. In 2003, he pioneered Johnson & Johnson’s Global Brand Protection function, which has since become recognized as a best-in-class industry model.

His contributions to the field earned him the prestigious Brand Protection Hero Award from Michigan State University’s Center for Anti-Counterfeiting and Brand Protection.

Roy has also shared his expertise widely—teaching university courses, authoring industry articles, speaking on podcasts, and presenting at leading conferences. He holds a BA in Marketing from Western Illinois University and an MBA from the Cox School of Business at Southern Methodist University.

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