Electronics

Stop Gray Market Diversion and Protect Pricing Integrity

GenuScan helps electronics manufacturers detect unauthorized resellers, reduce channel conflict, and protect global pricing strategies.

The Risk Profile

Electronics counterfeiting is a supply chain risk.

Global electronics distribution complexity creates constant exposure to counterfeit products, unauthorized sales, gray market diversion, and channel conflicts.

Key risks include:

Gray market diversion across regions

Unauthorized resellers and channel conflict

Counterfeit re-entry through return centers

IP theft through counterfeit products

Brand damage from counterfeit products

Industry Challenges

Visibility breaks down outside controlled distribution.

Unauthorized resellers and gray market activity

Channel conflict across distributors and retailers

Pricing erosion across global markets

Difficulty detecting counterfeit electronics in secondary markets

Limited product verification beyond authorized channels

Loss of visibility across complex distribution networks

How GenuScan Solves It

Extend product trust beyond compliance systems.

GenuScan complements pharmaceutical compliance systems by providing real-world product verification and distribution intelligence — bringing authentication into the field, where compliance frameworks alone don’t reach.

Support Investigations

Provide verifiable, data-driven evidence.

Authenticate in the Field

Verify products anywhere using a smartphone.

Detect Counterfeits

Spot fake product activity in secondary markets.

Identify Diversion

Surface unauthorized distribution patterns.

Improve Visibility

Build a continuous picture of supply chain reality.

Protect your brand. Protect your revenue. Protect your customers. Everywhere.

Discover how True Pedigree can help you identify counterfeits, stop diversion, and gain complete visibility into your global supply chain, without changing your manufacturing processes.