GenuScan™

Real-Time Product Authentication.

No changes required to your product or labels. No operational disruption. The most practical and scalable product authentication platform in the industry. GenuScan transforms manufacturer data into real-time, smartphone-based verification anywhere in the world protecting brands, public safety, regulatory compliance, and international trade.

How It Works

What Is GenuScan

Smartphone-based authentication, using data you already have.

Unlike many anti-counterfeit approaches that require new packaging elements, specialized materials, or additional hardware, GenuScan works with products as they are currently designed and manufactured — eliminating the need for operational disruption or incremental production costs.

For companies that already deploy anti-counterfeit technologies such as holograms, secure labels, RFID, or serialization, GenuScan enhances those investments by adding a powerful data-driven verification layer on top.

The result is stronger authentication, greater visibility, and real-time enforcement — without replacing what’s already working.

That Means

No disruption to production

Your manufacturing lines stay exactly as they are.

No manufacturing modifications

No new equipment, no retooling, no incremental cost.

Why GenuScan Is Different

One platform, every authentication scenario.

No Packaging or Process Change

Authenticate Legacy data on Day 1

Fast, cost effective results

SOC2 enterprise infrastructure

Integrated analytics dashboards

Compatible with RDID, NFC, serialization, and holograms

Built with brand-protection legal experts

How GenuScan Works

Three steps from scan to verified.

A complete authentication round trip in seconds, anywhere a smartphone has signal.

Scan

Scan the product with a secure smartphone — no special hardware required.

Compare

GenuScan compares scanned data against manufacturer data in real time.

Confirm

Authentic vs counterfeit. Authorized vs gray-market. Regulatory compliance — all confirmed in seconds.

Enforcement at Scale

Already Being Used by Customs and Enforcement Agencies

GenuScan isn’t just theoretical. It’s fully operational.  

True Pedigree partnered with the Alliance for Gray Market and Counterfeit Abatement (AGMA) to create the AGMA One Device, a unified inspection platform that integrates GenuScan with other verification tools into a single smartphone solution.  

Through the U.S. Customs and Border Protection Donations Acceptance Program, the AGMA One Device is expanding to the major US ports and global Customs administrations in 2026.  

In addition to CBP deployment, True Pedigree’s GenuScan is being used globally for channel partner audits, customer delivery inspections, broker audits, test purchases, and by law enforcement agencies.  

This is enforcement at scale.

Explore AGMA One Device

Protect your brand. Protect your revenue. Protect your customers. Everywhere.

Discover how True Pedigree can help you identify counterfeits, stop diversion, and gain complete visibility into your global supply chain, without changing your manufacturing processes.