Real-time analysis of gray market diversion and margin loss
Research by KPMG indicates that 5-30% of high technology products are diverted into the gray market. Similar rates of diversion have been documented in other markets.
Enforcement, mitigation and deterrence depend upon your "Gray Market IQ" — the ability to quickly Identify and Quantify your diversion.
Gray Hunter ingests and analyzes your existing data from disparate and often unconnected sources and allows users to organize and interrogate the data to identify specific improper activity involving products, partners and end customers. In addition, it provides a customized dashboard for management overview of trends, patterns and summary information.
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Margin loss resulting from gray market diversion is an avoidable drain on your margin and profits. Mitigation is dependent upon your ability to quickly detect the diversion and take targeted enforcement actions.
For high technology products, the average gray market diversion is 8.2 % and the average margin loss is 27.4%*.
* KPMG, Effective Channel Management is Critical in Combatting the Gray Market and Increasing Technology Companies' Bottom Line (2008)
True Pedigree's technology-enabled actionable intelligence has fundamentally shifted our approach to product diversion, resulting in improved outcomes for our customers, channel partners, and Avaya and driving business success. I highly recommend incorporating True Pedigree's data driven approach into your brand protection program as a means to improve your efficiency and effectiveness in countering gray market activities.
True Pedigree technology has enabled Cisco rapidly and efficiently to scale our audit program using our existing data. Since we began using TP Audit, Cisco has been able to reduce costs, increase the number of audits, and dramatically improve our channel compliance for the protection of our customers, while creating a level playing field for our authorized resellers.
True Pedigree's technology-enabled actionable intelligence has fundamentally shifted our approach to product diversion, resulting in improved outcomes for our customers, channel partners, and Avaya and driving business success. I highly recommend incorporating True Pedigree's data driven approach into your brand protection program as a means to improve your efficiency and effectiveness in countering gray market activities.
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